Berkshire Hathaway HomeServices
Georgia Properties
Real Estate Advisor – February 2017
We are providing this monthly real estate advisor to keep you informed about the latest trends and issues in the real estate market. Remember that real estate is local and every market is different. Contact us to find out the specific details for your local area. If you know someone else who might be interested in receiving this report or who may benefit from our expertise, please let us know. Better information helps our clients make better real estate decisions!
The Metro Atlanta real estate market is off to a mixed start in 2017. Pendings show strong momentum. Closings are slightly up. Inventory has dropped making it harder to find the right property for some buyers. Here is the summary for Metro Atlanta through January 2017.
- Pended sales for January 2017 were up 30% from last month and up 14.2% from last January. Closings were down 33.9% from last month and up 2.2% from last January.
- The average sales price for January was $266,000 - down 5% from last month and up 4.3% from last year. The annual ASP for 2016 beat the record posted back in 2006.
- The listed inventory for January was down 6.4% from last month and down 5.4% from last January. But the limited availability of desirable properties is still driving multiple offers and very quick sales in select areas.
- Overall months of supply for January was 4.7 months. Six months is considered normal. Luxury properties are taking longer with homes above $1 million averaging 19.6 months and properties over $2 million averaging 82 months to close.
- The latest Case-Shiller Index for Atlanta (1/30/17) was essentially flat (+.03%) compared to the previous month. Metro Atlanta home values are up 61% from the recent bottom of March 2012 and up 8.06% from the average index last year. Increased homes values are building positive equity and getting some sellers back into the market.
- Visit HomeServices Lending at Georgia.HomeServicesLending.
com for the latest mortgage rates. Ask about our Close On Time Guarantee and Free Second Opinion programs. Over 77% of clients who tried the Second Opinion Program found a better solution and ended up closing their loan with HomeServices Lending.
Click here for a more detailed set of charts including the National Real Estate Market, Metro Atlanta Real Estate Market and Trends for Georgia Real Estate.
Our first MEGA Open House Event for 2017 is this Sunday, February 19th from2pm – 5pm. There will be hundreds of beautiful open houses open across Metro Atlanta. This might be the right time to make your move!
If you know someone who is considering listing their home, please let them know about these events. We are having great success in attracting buyers for our MEGA Open Houses! The MEGA Open House Events are very different from the standard open houses from other companies. We leverage major advertising campaigns to drive more awareness for these events. Some examples include:
- New iPad Air2 Sweepstakes - One lucky person will win a brand new iPad Air2 in our sweepstakes promotion.
- Digital Billboards - We are using our extensive digital billboard network to promote the event to over 2.5 million drivers the week leading up to the event.
- Paid Facebook Ads – We leverage paid Facebook campaigns to promote each open house. Our MEGA Open House ads were viewed by over 300,000 consumers who clicked over 28,000 times to see more property details.
- Zillow Advertising Campaign - Zillow is the leading real estate website with over 65% of the online searches in our market. Our MEGA Open House locations will be identified on Zillow to reach the largest online real estate audience. In addition, we are launching a significant new advertising campaign for Zillow buyer searches to promote our MEGA Open House event.
- Print Advertising – We will place ads in select newspapers including the Atlanta Journal Constitution business section.
- Local Promotion – Our teams will be putting up directionals, balloons and other materials to attract local prospects. Of course, we will respect local ordinances.
- Neighbor Previews – Our teams will also be organizing previews for neighbors who may be interested or know someone that may be a candidate as their new neighbor.
- Neighborhood Campaigns – Our teams will be leveraging e-campaigns, postcards and other mediums to reach the local community before and after the event.
As you can see, these are NOT traditional open houses where the agent places a few directionals and hopes for a buyer. These are MEGA Open House Events!
If you know anyone interested in listing their home, we would be honored to help. Our next MEGA Open House Event will be Sunday, March 19th.
Comscore reports that the Zillow group websites command a 65% market share for online real estate searches in Metro Atlanta. Our company has a strategic partnership with the Zillow Group and recently announced an exclusive new Zillow Video Program that has dramatically increased views and leads for our listings. Zillow ranks listings with Zillow Videos first in their search results which provides 2X the listing views. Buyers also save listings as favorites at twice the rate of other listings. Contact us to learn more about this exclusive Zillow Video program.
We also have a strategic partnership with Realtor.com - the second leading real estate website. We recently launched new Advantage Pro Listings which provide a range of advantages for our clients including larger photos and special branding for each listing. We have the option to add up to 100 photos plus other listings enhancements to make the property stand out for buyers. All leads for our listings go to us - the listing agents. Agents or brokerages who do not pay for Advantage Pro Listings do not receive the leads for their listings. These leads are sold to other agents who purchase them. That means those buyers will be directed to the receiving agent’s listings and not yours! Zillow and Realtor.com generate 80% of the online real estate searches for Metro Atlanta. NAR reports that 95% of buyers search online. The online marketing for your listing is critical to your success in exposing the property and finding the right buyer.
We would be honored to assist you or someone you know with their real estate needs. We are experts in the local market and have access to proprietary information sources that are not available to the public. Better information leads to better decisions!
Lake Sidney Lanier Homes is the most comprehensive online source for information on Lake Lanier homes for sale and Lake Lanier area real estate. View the latest Lake Lanier home listings, foreclosures, lots, land, sales trends and real estate topics on Lake Lanier. Arthur Prescott is an Accredited Buyer's Representative and Certified Residential Specialist with Berkshire Hathaway HomeServices Georgia Properties. He has over a decade of Lake Lanier real estate experience. If you would like to schedule a free buyer or seller consultation, please feel free to contact us directly at www.LakeSidneyLanierHomes.com or 678-513-2014 or email us at Arthur.Prescott@BHHSGeorgia.com.
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