J.D. Power and Associates 2013 Home Buyer/Seller Study
IRVINE, Calif. – Prudential Real Estate, an HSF Affiliates LLC company, today announced that
the Prudential Real Estate affiliate network ranked highest for customer satisfaction in three of
the four segments included in J.D. Power and Associates’ annual Home Buyer/Seller Satisfaction
Study. The network scored highest in Repeat Home Buyer, First-Time Home Buyer, and First Time Home Seller categories. It ranked third in the Repeat Home Seller segment.
The sixth annual study measures customer satisfaction among the nation’s largest real estate
brokerage companies. Overall satisfaction is gauged across four factors of the home-buying
experience: agent/salesperson, real estate office, closing process, and variety of additional
services. Seller satisfaction is evaluated through the same four factors plus marketing.
Among repeat home buyers, Prudential Real Estate scored 829 on a 1,000-point scale,
performing particularly well in agent/sales person, variety of additional services and closing
process. The network tallied 811 points among first-time home buyers, showing strength in all
factors. Prudential Real Estate scored 809 points in the First-Time Home-Seller segment,
drawing strong marks for marketing and closing process. This represents the third time in six
years Prudential Real Estate ranked highest in seller satisfaction including recognition in 2008
and 2010.
“Prudential Real Estate stands for quality and consistency in neighborhoods across America,”
said Earl Lee, network president and CEO of HSF Affiliates LLC. “Buyers and sellers alike
appreciate our affiliates’ market leadership and our agents’ skill and innovation.”
Lee added that the Prudential Real Estate network enjoys one of the industry’s highest average
selling prices and that its agents stand out as local-market experts. “Affiliate to affiliate,
Prudential Real Estate sales professionals have a strong work ethic and drive for client
satisfaction. These prestigious awards further underscore our agents’ success and the quality of
our network.”
Among other survey findings:
• First-time home buyers and sellers are most influenced by a company’s good reputation
and the recommendations they receive from friends, family and colleagues.
• More than one-third (35%) of first-time home buyers and 27% of first-time sellers
indicate they selected their real estate company based on its reputation.
• 28% of first-time home buyers and 27% of first-time sellers selected their company based
on recommendations.
• Overall satisfaction with real estate companies is higher among repeat customers
compared to first-time buyers or sellers.
• Suggesting better times in residential real estate, the percentage of first-time home sellers
increased to 44% in 2013 from 30% in 2012.
• The percentage of first-time home buyers also increased significantly, 49% in 2013 vs.
40% a year ago.
The 2013 Home Buyer/Seller Study includes 4,371 evaluations from 3,930 respondents who
bought or sold a home between March 2012 and April 2013.
About Prudential Real Estate and HSF Affiliates LLC
Prudential Real Estate is a part of the HSF Affiliates LLC real estate brokerage family, which
includes Real Living Real Estate and the new Berkshire Hathaway HomeServices brand
available later in 2013. Prudential Real Estate franchisees are independently owned and operated.
HSF Affiliates LLC, based in Irvine, Calif., is a joint venture of HomeServices of America and
Brookfield Asset Management.
Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities and are used under
license with no other affiliation with Prudential.
About J.D. Power & Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing
information services company providing performance improvement, social media and customer
satisfaction insights and solutions. The company’s quality and satisfaction measurements are
based on responses from millions of consumers annually. For more information on car reviews
and ratings, car insurance, health insurance, cell phone ratings, and more, please visit
jdpower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
Lake Sidney Lanier Homes is the most comprehensive online source for information on Lake Lanier homes for sale and Lake Lanier area real estate. View the latest Lake Lanier home listings, foreclosures, lots, land, sales trends and real estate topics on Lake Lanier. Arthur Prescott is an Accredited Buyer's Representative and Certified Residential Specialist with over a decade of Lake Lanier real estate experience. If you would like to schedule a free buyer or seller consultation, please feel free to contact us directly at 678-513-2014 or email us at APrescott@PrudentialGeorgia.com.
